Put your best website footer forward! The footer builds trust, captures leads, and boosts SEO. Here’s exactly what to include in your footer, what to cut, and when to remove it entirely).

If using AI has caused your writing style to change, it’s caused your readers to notice. Stick to a consistent brand voice, or your readers won’t stick around.

If you MUST use AI for copywriting, there are a few things you MUST do before hitting “publish.” Here’s one of them.

There’s a big difference between marketing emails and transactional emails… and it seems Seed doesn’t know it. See examples of each email type, plus 3 best practices when writing your own.

Use verbs that cause your audience to take action, rather than nouns that cause them to scratch their heads. Here’s what I mean.

They say your website is your #1 salesperson, pitching your offers while you sleep. Is yours using the sales tactics that actually sell?

In honor of Mother’s Day, founder Sarah Klongerbo shares seven ways motherhood has made her a better creative business owner.

Decision fatigue is quietly costing you clients. Here’s what the research says — and 17 practical ways to reduce cognitive load in your marketing and copy.

There’s one crucial thing AI can’t generate — and it’s exactly what makes your writing irreplaceable. Here’s how to work with ChatGPT as you’re writing copy for your business.

Less copy often creates more impact. If you want your writing (and marketing) to stand out, focus on what you create AND remove.