FREE RESOURCES to help creative entrepreneurs

You’ve heard about “copy.” Probably written it yourself. But what exactly IS copywriting — and why does it matter so much for your business?

“Passive” should refer to your income, not your writing. (If only, right?!) Here’s why you should almost always write in active voice, not passive voice.

If you’re struggling to make your marketing stand out, the problem may not be what you’re saying. It’s how much you’re trying to say at once.

Put your best website footer forward! The footer builds trust, captures leads, and boosts SEO. Here’s exactly what to include in your footer, what to cut, and when to remove it entirely).

If using AI has caused your writing style to change, it’s caused your readers to notice. Stick to a consistent brand voice, or your readers won’t stick around.

If you MUST use AI for copywriting, there are a few things you MUST do before hitting “publish.” Here’s one of them.

There’s a big difference between marketing emails and transactional emails… and it seems Seed doesn’t know it. See examples of each email type, plus 3 best practices when writing your own.

Use verbs that cause your audience to take action, rather than nouns that cause them to scratch their heads. Here’s what I mean.

They say your website is your #1 salesperson, pitching your offers while you sleep. Is yours using the sales tactics that actually sell?

In honor of Mother’s Day, founder Sarah Klongerbo shares seven ways motherhood has made her a better creative business owner.