Copywriting & Editing

You’ve heard about “copy.” Probably written it yourself. But what exactly IS copywriting — and why does it matter so much for your business?

“Passive” should refer to your income, not your writing. (If only, right?!) Here’s why you should almost always write in active voice, not passive voice.

If you’re struggling to make your marketing stand out, the problem may not be what you’re saying. It’s how much you’re trying to say at once.

If using AI has caused your writing style to change, it’s caused your readers to notice. Stick to a consistent brand voice, or your readers won’t stick around.

If you MUST use AI for copywriting, there are a few things you MUST do before hitting “publish.” Here’s one of them.

Use verbs that cause your audience to take action, rather than nouns that cause them to scratch their heads. Here’s what I mean.

There’s one crucial thing AI can’t generate — and it’s exactly what makes your writing irreplaceable. Here’s how to work with ChatGPT as you’re writing copy for your business.

Less copy often creates more impact. If you want your writing (and marketing) to stand out, focus on what you create AND remove.

What do Coca-Cola, Krispy Kreme, and Quotable Copy have in common? Alliteration! Here’s how to use it in your own marketing copy.

Want clearer, more exciting writing? Start with the doer, not the receiver. Active voice makes your copy pop — every time.