A Simple Tip to “De-ChatGPT” Your Copy

As a professional copywriter, I can’t endorse using ChatGPT to write your copy. Not if you want it to actually connect with people.

But if you must use AI for copywriting, there are a few things you must do before hitting “publish.”

Here’s one of them.

ChatGPT is aptly named. It sure is chatty.

Not just in the way it responds to simple questions. (A simple “yes” or “no” would suffice, sir. Or ma’am?)

ChatGPT and other AI tools like to return looong replies when you ask them to generate copy for your business. And most of it is fluff.

If you want to make your copy sound less like AI, here’s a simple tip to try: remove the redundancy.

Cut Your AI Copy in Half

I can often tell when copy is written by AI when I see a full paragraph of text.

My fix is usually to slash it in half. Or at least cut the last few sentences.

Take this example: 

“We work with driven female founders who are done white-knuckling their health. Through advanced functional testing and root-cause strategy, we uncover what’s actually behind the fatigue, hormone chaos, and stress overload—then build a personalized plan that fits your calendar, your ambition, and your real life. No guesswork. No trendy band-aids. Just clarity, data, and a body that can keep up with your vision.”

What were those last three lines doing there? 

Nothing, that’s what. 

Except causing me to roll my eyes.

Want Help Filtering Out the Filler?

More words ≠ more compelling copy.

If you want your copy to sound like you — not a robot who drank too much coffee — keep the message. Cut the fluff.

Need help figuring out what’s fluff and what’s solid? Book a website audit with Quotable Copy.

We’ll take a close look at your website copy (and design, SEO, and UX).

In 10 days or less, you’ll know exactly what to keep, cut, or add to your site in order to connect with your ideal audience.

[ Get an All-Inclusive Website Audit ]

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