Business & Branding

Put your best website footer forward! The footer builds trust, captures leads, and boosts SEO. Here’s exactly what to include in your footer, what to cut, and when to remove it entirely).

“Per my last email…” Feeling triggered? So are your readers. Here are 11 passive-aggressive phrases to strike from your emails (and other copy).

Don’t just pick a font. Pick the right one for your message. Learn about font psychology, the three types of fonts, and questions to ask when pairing copy with design.

Disney is a master of marketing. Learn how to make your client experience feel magical with these five messaging tips.

Quotable Copy is one year old! Here are the highlights — and lowlights — from our first official year in business.

Remove these 37 business clichés from your vocabulary to sound less eye-roll-y and more like you actually know what you’re talking about.

Hint: It’s not just your photos. Learn 5 proven ways to increase conversions on your photography website.

Can we tie burgers into copywriting? You bet we can. Here are three marketing lessons we’ve learned from the Sioux Falls Burger Battle.

What makes your photography or creative business stand out? Answer: brand messaging. Learn how and why to use it to communicate your value.

Are these ALL the ways to use your brand voice in your online marketing? Maybe not, but they’re at least 72 ideas. Get inspired.