Strategy & Sales

Put your best website footer forward! The footer builds trust, captures leads, and boosts SEO. Here’s exactly what to include in your footer, what to cut, and when to remove it entirely).

There’s a big difference between marketing emails and transactional emails… and it seems Seed doesn’t know it. See examples of each email type, plus 3 best practices when writing your own.

They say your website is your #1 salesperson, pitching your offers while you sleep. Is yours using the sales tactics that actually sell?

Decision fatigue is quietly costing you clients. Here’s what the research says — and 17 practical ways to reduce cognitive load in your marketing and copy.

Your website copy needs to work harder than ever — for Google, AI, and (oh yeah) people. Here’s what to know about SEO, GEO, AEO, and AIO for your small business.

Long live the blooper reel! Here’s why you should create behind-the-scenes marketing content for your business — and 18 ideas (plus other helpful tips) to get started.

Having FAQs on your website is essential — not just for your clients, but also for AI search. Here’s why (and 6 tips to write them right!).

Skip the small talk. Learn why email pleasantries like “hope you’re well” aren’t just unnecessary — they might be holding you back from real connection and clarity.

To break the grammar rules, you must first know them. Here’s why you should be a writer first, an editor second.

Do cold outreach emails work for creative businesses? Maybe — if you follow these 8 tips. Learn how to write a cold email that gets a (great!) response.