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THE COPY EDIT (ISSUE 001)

Brand Voice Magazine

How strong is your brand voice? If you aren't sure — or if you aren't sure what a brand voice is — this guide is for you.

Download our gorgeous, 20-page magazine to learn our secrets to writing with style.

WHAT IS A BRAND VOICE?
WHY YOU NEED A BRAND VOICE
STEP-BY-STEP VOICE GUIDE
112 BRAND VOICE ADJECTIVES
6 BRANDS NAILING THEIR VOICE
ANATOMY OF A BRAND VOICE

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MONTHLY MARKETING NEWSLETTER

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17 Proven Pricing & Positioning Strategies for Creative Small Businesses

Sarah Klongerbo reading a newspaper, illustrating pricing and positioning strategies for creatives

Strategy & Sales

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Want your products or services to feel more (or less) affordable? Try these 17 pricing psychology tips for creative small businesses.

Quotable Copy VIP Day graphic for creative business day rates

Should You Offer VIP Days? Maybe—Here’s Why (And How)

Strategy & Sales

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Thinking about offering VIP Days for your creative business? Here’s everything you need to know about selling day rates: why, how, and our tips for success.

The Simple Brand Messaging Strategy Every Business Needs

Sarah Klongerbo holding a laptop, illustrating her simple brand messaging strategy for creative businesses

Strategy & Sales

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Stop making your brand messaging strategy so complicated. If you remember this ONE thing when writing copy for your business, you will succeed.

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Want Your Clients to Say YES? (Try This Trick!)

Strategy & Sales

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Get your reader to say “yes” to your question, so they eventually say “yes” to your business. Try these techniques.

5 Magical Marketing Lessons from Walt Disney World

Business & Branding, Productivity & Life, Strategy & Sales

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Disney is a master of marketing. Learn how to make your client experience feel magical with these five messaging tips.

Why You Should Be Careful with Scarcity Marketing (+ How to Do It Authentically)

Strategy & Sales

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Scarcity marketing is powerful — but it can backfire if you aren’t careful. Here’s how to use scarcity and urgency in your copy in a way that’s sincere, not sales-y.

Boost Your Black Friday Sales with These 9 Copywriting Tips

Copywriting & Editing, Strategy & Sales

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Want to increase your BFCM conversions? Use these nine copywriting tips to boost your Black Friday sales online!

Sarah Klongerbo reading Entrepreneur magazine, representing the "5 Product Page Tips to Boost Your Ecommerce Conversion Rate" blog post

5 Product Page Tips to Boost Your Ecommerce Conversion Rate

Copywriting & Editing, Strategy & Sales

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Want to sell more products online? See our 5 secrets for an ecommerce product page that sells like hotcakes.

5 Secrets to a High-Converting Photography Website

Sarah Klongerbo typing copy for a website photography tips blog

Business & Branding, Strategy & Sales

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Hint: It’s not just your photos. Learn 5 proven ways to increase conversions on your photography website.

The root beer float burger from Minerva's in Sioux Falls

3 Marketing Lessons from the Sioux Falls Burger Battle

Business & Branding, Strategy & Sales

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Can we tie burgers into copywriting? You bet we can. Here are three marketing lessons we’ve learned from the Sioux Falls Burger Battle.