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Decision fatigue is quietly costing you clients. Here’s what the research says — and 17 practical ways to reduce cognitive load in your marketing and copy.
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There’s one crucial thing AI can’t generate — and it’s exactly what makes your writing irreplaceable. Here’s how to work with ChatGPT as you’re writing copy for your business.
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Less copy often creates more impact. If you want your writing (and marketing) to stand out, focus on what you create AND remove.
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Your website copy needs to work harder than ever — for Google, AI, and (oh yeah) people. Here’s what to know about SEO, GEO, AEO, and AIO for your small business.
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Long live the blooper reel! Here’s why you should create behind-the-scenes marketing content for your business — and 18 ideas (plus other helpful tips) to get started.
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Have you set a word of the year? It’s not too late. Here’s our 2026 word of the year — and why and how to pick your own (including 91 ideas for inspiration).
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What do Coca-Cola, Krispy Kreme, and Quotable Copy have in common? Alliteration! Here’s how to use it in your own marketing copy.
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“Per my last email…” Feeling triggered? So are your readers. Here are 11 passive-aggressive phrases to strike from your emails (and other copy).
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Having FAQs on your website is essential — not just for your clients, but also for AI search. Here’s why (and 6 tips to write them right!).
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Have you made any of these three common grammatical mistakes on your Christmas cards? We hope not…
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[ Tune In ]
"Building a Brand Through Words"
The Magnetic Coach
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"Why You Need a Brand Guide"
Take It Personally
[ Tune In ]
"Why Bad Grammar Is Costing You Business"
