Rhyme is a powerful way to make your copy memorable. Here’s why and how to do it (with stats and examples of famous rhyming ads).

Remove these 37 business clichés from your vocabulary to sound less eye-roll-y and more like you actually know what you’re talking about.

Bulleted lists are your website’s magic bullet. Learn 5 steps to writing better bullet points, 7 list formatting tips, and more ways to boost your conversions online.

Want to sell more products online? See our 5 secrets for an ecommerce product page that sells like hotcakes.

Want your website copy to actually get read (and acted on)? Use typographic hierarchy to improve your UX and conversions. Here’s how.

Maternity leave looks different for creative entrepreneurs. Here’s my personal experience with self-employed maternity leave, plus a 10-step checklist to help you prepare for yours.

Hint: It’s not just your photos. Learn 5 proven ways to increase conversions on your photography website.

Can we tie burgers into copywriting? You bet we can. Here are three marketing lessons we’ve learned from the Sioux Falls Burger Battle.

What makes your photography or creative business stand out? Answer: brand messaging. Learn how and why to use it to communicate your value.

Are these ALL the ways to use your brand voice in your online marketing? Maybe not, but they’re at least 72 ideas. Get inspired.