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Why You Need Clear Brand Messaging to Stand Out as a Creative Entrepreneur

Sarah Klongerbo reading a newspaper, showing the importance of clear brand messaging

Business & Branding, Copywriting & Editing, Strategy & Sales

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What makes your photography or creative business stand out? Answer: brand messaging. Learn how and why to use it to communicate your value.

Sarah Klongerbo surrounded by books, representing brand voice ideas

Every Possible Way to Use Your Brand Voice in Your Online Marketing

Business & Branding, Copywriting & Editing

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Are these ALL the ways to use your brand voice in your online marketing? Maybe not, but they’re at least 72 ideas. Get inspired.

Can ChatGPT Help Your Copywriting? We Tried It—Here’s What We Think

Sarah Klongerbo igniting a magazine page, illustrating ChatGPT and AI copywriting

Copywriting & Editing, Tools & Systems

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What is ChatGPT? Should you use it to help your copywriting? If so, how? Here’s our experience with AI copywriting—the good AND the bad.

Sarah Klongerbo typing on a typewriter, illustrating how conversion copywriting can help increase creative business sales

How Conversion Copywriting Can Boost Your Creative Business Sales

Copywriting & Editing, Strategy & Sales

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Want to increase your creative business sales? The best—no, ONLY—way to do that is with conversion copywriting. Here’s how.

What Is a Brand Voice—And How Do You Find Yours?

Sarah Klongerbo flipping through a brand voice guide for creative entrepreneurs

Business & Branding, Copywriting & Editing

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What you say matters — and so does HOW you say it. Learn why and how to write with a strong, consistent brand voice.