Stop making your brand messaging strategy so complicated. If you remember this ONE thing when writing copy for your business, you will succeed.

Power words are powerful — IF you use them in a way that builds upon the trust you’ve already established with your readers.

Get your reader to say “yes” to your question, so they eventually say “yes” to your business. Try these techniques.

Disney is a master of marketing. Learn how to make your client experience feel magical with these five messaging tips.

Scarcity marketing is powerful — but it can backfire if you aren’t careful. Here’s how to use scarcity and urgency in your copy in a way that’s sincere, not sales-y.

Want more people to open — and read — your emails? Try these eight tips to write engaging subject lines that increase your email open rate.

Wait! Before you drop a generic “I love you” on that Valentine’s Day card, can you get a little more creative? Here are eight unique ways to show your appreciation to your loved one (or your client).

Quotable Copy is one year old! Here are the highlights — and lowlights — from our first official year in business.

Want to increase your BFCM conversions? Use these nine copywriting tips to boost your Black Friday sales online!

Rhyme is a powerful way to make your copy memorable. Here’s why and how to do it (with stats and examples of famous rhyming ads).