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How strong is your brand voice? If you aren't sure, this guide is for you. Download our gorgeous, 20-page magazine to learn our secrets to writing with style.

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How's your website really doing? Let's find out. Get the actionable tips you need to optimize your site (read: convert more clients).

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5-day website copy crash course

Thinking of writing your own web copy? Take this free email course to learn how to craft the five pages your website needs to convert your dream clients.

Cold Email Tips for Creatives: How to Get a (Positive!) Response

Strategy & Sales

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Do cold outreach emails work for creative businesses? Maybe — if you follow these 8 tips. Learn how to write a cold email that gets a (great!) response.

When to Use the Em Dash, En Dash, and Hyphen — And Which Punctuation Mark Is Our Favorite

Copywriting & Editing

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Here’s when to use the en dash, the em dash, and the hyphen as a punctuation mark correctly (and a few keyboard tips to make typing easier).

17 Proven Pricing & Positioning Strategies for Creative Small Businesses

Sarah Klongerbo reading a newspaper, illustrating pricing and positioning strategies for creatives

Strategy & Sales

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Want your products or services to feel more (or less) affordable? Try these 17 pricing psychology tips for creative small businesses.

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Should You Offer VIP Days? Maybe—Here’s Why (And How)

Strategy & Sales

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Thinking about offering VIP Days for your creative business? Here’s everything you need to know about selling day rates: why, how, and our tips for success.

60 AI Buzzwords to Ditch If You Don’t Want to Sound Like a Bot

Sarah Klongerbo typing copy for a website photography tips blog

Copywriting & Editing

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Don’t want to sound like a robot? Then don’t use these 60 words and phrases that sound like they came straight from ChatGPT.

Sarah Klongerbo holding a laptop, illustrating her simple brand messaging strategy for creative businesses

The Simple Brand Messaging Strategy Every Business Needs

Strategy & Sales

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Stop making your brand messaging strategy so complicated. If you remember this ONE thing when writing copy for your business, you will succeed.

9 Power Words to Grab Your Audience’s Attention

Sarah Klongerbo typing copy for a website photography tips blog

Copywriting & Editing

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Power words are powerful — IF you use them in a way that builds upon the trust you’ve already established with your readers.

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Want Your Clients to Say YES? (Try This Trick!)

Strategy & Sales

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Get your reader to say “yes” to your question, so they eventually say “yes” to your business. Try these techniques.

5 Magical Marketing Lessons from Walt Disney World

Business & Branding, Productivity & Life, Strategy & Sales

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Disney is a master of marketing. Learn how to make your client experience feel magical with these five messaging tips.

Why You Should Be Careful with Scarcity Marketing (+ How to Do It Authentically)

Strategy & Sales

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Scarcity marketing is powerful — but it can backfire if you aren’t careful. Here’s how to use scarcity and urgency in your copy in a way that’s sincere, not sales-y.