18 Behind-the-Scenes Content Ideas to Humanize Your Brand

Whatever happened to blooper reels in movies?

I used to live for them. Half the reason I’d want a DVD would be for that extra BTS content in the bonus features. Long live the ’90s.

You can capitalize on this nostalgic trend to draw in your audience, too.

As a website copywriter for creative brands, I’m working to show up online more consistently and authentically in 2026.

In this post, I’ll share:

• Why your business needs to share behind-the-scenes content
• 18 behind-the-scenes content ideas
• Tips for creating relatable BTS content

Here’s why you should create behind-the-scenes marketing content for your business — and # BTS ideas to help you get started.

Why Your Creative Business Needs to Share BTS Content

Last Friday, I posted a blooper Reel on Instagram. 

(Shoutout to my friend Courtney with Lacuna Studio, who can somehow make content magic out of my ridiculous word-fumbling.)

While I wouldn’t say this post went viral by any means, it did get more engagement than my typical posts. Yet it has almost nothing to do with my actual business. 

It’s not educational. It’s not inspirational.

It’s just… funny.

Courtney has been encouraging me to share more of my personality on social media for months. 

As a self-deprecating perfectionist — and the founder of a copywriting studio whose brand style guide claims to be curated, editorial, and polished — I sometimes struggle with portraying an image that’s more off the cuff.

Yet I know that, since Quotable Copy clients work directly with me, it’s important for them to actually see the real me. They deserve to know exactly who they’d be working with before they decide to book.

Discovery calls help, of course.

But wouldn’t it be nice if you could set expectations and create rapport with potential clients before you even meet them?

That’s the power of behind-the-scenes marketing content. It can help you:

• Humanize your brand
• Differentiate you from your competitors
• Build trust with likeminded people
• Position you as a confident pro
• Address your clients’ questions and hesitations
• Show your company culture and values
• Attract and retain engaged employees
• Add variety to your content
• Simplify your marketing

While BTS content is ideal for personal brands, businesses of all sizes can benefit from showing their audiences what it’s really like to work with (or for) them.

18 BTS Content Ideas for Small Businesses

Convinced of the benefits of BTS marketing content, but not sure what “scenes” to actually “go behind”?

I’m not saying you have to post a literal blooper reel (although if it makes sense for your brand, I do encourage it!).

I am saying you have permission to share more of your personality. Especially if you have a personal brand, where personal is literally part of the deal.

Here are 18 ways to take your audience behind the scenes of your business:

1. Show people “a day in the life”
2. Introduce them to your entire team
3. Spotlight a new or featured employee
4. Walk through your process from start to finish
5. Share a before-and-after client transformation
6. Explain how you updated an internal system
7. Tour your office, store, or work-from-home setup
8. Offer a sneak peek into an upcoming launch
9. Share how you came up with a unique idea
10. Reveal how you’re prepping for an event
11. Post a “get ready with me” (while talking business)
12. Share outtakes from a recent content session
13. Record a walkthrough of a project proposal or draft
14. Share your best tips when attending an industry event
15. Post (anonymized) screenshots of comments or DMs
16. Divulge what a negative client experience taught you
17. Record a client interaction (with permission)
18. Walk through the tools you use and why

Your BTS content doesn’t have to be video, but bonus points if it is.

While we often think of behind-the-scenes content on social media, particularly Instagram, it can be just as effective on other platforms, like email.

Remember, your audience is following you because they want to be in your world. So bring them into it!

Tips for Creating Relatable BTS Content

Like any marketing effort, sharing behind-the-scenes content should always start with an end goal: connection, education, persuasion, etc.

Here are a few BTS content tips to help you get to that end goal:

• Use photos and videos from your own albums (no stock!)
• Record tons of bite-sized clips to use for B-roll
• Embrace imperfections and humor when possible
• …But do practice restraint, so you don’t overshare
• Get your full team involved, especially the leader
• Include captions and voiceovers for more context
• Capitalize on social media trends
• Consider a full series, not just a one-off video
• Include BTS content as an Instagram Highlight (here’s ours)
• Explain the “why,” not just the “how”
• Don’t shy away from anything that surprised you

The key to behind-the-scenes content is honesty. When you show up authentically, you show your audience how fun and transformative it would be to work together.

Come Behind the Scenes with Quotable Copy!

I’m on a mission to make 2026 my year of visibility for Quotable Copy.

I’d love for you to come along for the ride. Follow @quotablecopy on Instagram for the best BTS content, and subscribe to The Weekly Wink for exclusive writing tips every week.