The Booking
VIP Day
The business
Wedding Planner
The brand
Lively / Experienced / Hip
The brief
We Do Events had a reputation for throwing the coolest weddings in the Hudson Valley area, but its brand wasn't quite as reputable or cool. The owner, Jilian Becker, was ready for an online refresh that captured the full personality of her business.
Jilian came to Quotable Copy for words that reflected the creativity of her wedding planning company and connected with her dream couples on a soul-deep level.
She had already booked a custom brand and website designer (Cember Studio, our design partners in crime). Now, she needed custom website copy to create a solid, conversion-centered foundation for the stunning visuals to come.
After connecting on a discovery call, we planned a VIP Day to write the three core pages for We Do Events' new website in as little as one focused, efficient day.
We Do Events
The Build
We kicked off Jilian's project by reviewing her onboarding materials to get a clear picture of her business, audience, and goals before beginning her VIP Day. The morning of, we met for a strategic kickoff call to clarify questions and priorities. Then, we got to work.
At the end of the VIP Day, we delivered an 18-page copy doc containing all original copy for Jilian's home, about, and services pages. We included direction on SEO, brand voice, design, and more. From there, the website build was smooth as a bite of buttercream cake.
The Benefit
The launch of the new We Do Events website was met with applause worthy of a couple's kiss at the altar. More than that, the web copy is working.
We Do Events has seen a 70% increase in inquiries coming from Google, proving our SEO has done its job.
Even better, the average value of converting those leads has jumped by 48%. That's conversion copy right there!
"But beyond the numbers," Jilian says, "we’ve noticed a real shift in the quality of our inquiries. The couples reaching out clearly resonate with our tone and values, which makes every new client relationship feel aligned and exciting right from the start."
the buzz
"I can't imagine having done this without you!"
I am blown away by how much you accomplished and how well you captured my hopes for our brand. The copy you provided captures our "spark" so much better than anything I have ever written myself. A 10/10 experience. No notes!
