Maddie Peschong
Maddie came to Quotable Copy™ to reposition herself as the authority she has become to thousands of brand photographers around the world.
Paired with a visual refresh from Lacuna Studio, our copy aimed to portray Maddie as confident and unfiltered as she is on Instagram, with her (new) signature offers front and center.
Maddie Peschong built her name as a brand photographer, but that’s not really who she is anymore. She’s now a recognized coach and educator for brand photographers. And her website hadn't caught up.
The brief
Candid / Relatable / Magnetic
The brand
Photographer Coach
The business
Brand & Website Copy
The Booking
We started with Maddie’s intake forms and a kickoff call to clarify her priorities. Since we’ve worked with Maddie before — not only on her own copy, but also inside her Rebrand program, where our founder Sarah is a messaging co-coach — we already knew her brand voice well.
Now, it was a matter of sharpening that voice, considering fresh angles for her offers, and communicating them in a way that would get her dream clients to go, “OMG YESSS.”
By the time Maddie’s new site went live, we had written four full pages of website copy (including two long-form sales pages) and helped refine the rest — all just in time for her next course launch.
The Build
That course launch was Maddie’s best-converting launch on record. And that’s just the beginning of the magic her new website has made.
Not only has Maddie’s site seen an increase in traffic, engagement, and conversions, it’s also seen an increase in the quality of those conversions.
One ideal-fit client, who found Maddie from a Facebook ad, even told her she'd "never spent so much time on a website before.” Every time she scrolled, the next section spoke to her more.
With words like that, the sale comes easy.
The Benefit
that I was excited to get her brain in my brand. She exceeded my expectations. I'd recommend her to anyone!"
"SARAH IS SUCH An
expert when it comes to brand messaging