The Booking
Brand & Website Copy
The business
Marketing Agency
The brand
Bright / Refined / Relaxed
The brief
Bondi believes marketing should be strategic and fun — but its own brand was neither. As owner Kilee Lorenz found herself shifting from “freelancer” to “founder,” she knew she needed to elevate the Bondi brand.
Kilee came to Quotable Copy for help articulating her new vision in a way that was professional, polished, and full of personality. In a sea of sameness, she wanted Bondi to stand (er, swim?) out from other marketing agency websites. Paired with a visual rebrand and website design by Cember Studio, our copy would give Bondi a distinct brand voice — one that spoke directly to the clients it wanted to reach.
Since Kilee knew her rebrand would be a rather lengthy, collaborative process, she opted for a customized version of our Brand & Website Copy package to ensure her entire brand messaging and website copy would be beachy-keen.
Bondi Marketing
The Build
We began by reviewing Kilee’s onboarding form, existing brand materials, and visual direction to grasp where Bondi had been — and where it wanted to go. Our in-depth kickoff call confirmed we were on the right track.
Over the next several weeks, we crafted seven full pages of spirited, strategic website copy, plus a welcome email sequence in the same voice. Collaborating with the Bondi and Cember teams, we refined the copy according to Kilee’s feedback, implemented it on the site design, and launched the website (with a splash!) shortly after.
The Benefit
The day Bondi’s rebrand launched, Kilee received a website inquiry from her ideal client. And that was just the first drop in a new ocean of opportunity. Since then, Bondi has onboarded many new accounts in the industries it wanted to attract. The brand messaging must be doing its job!
Yet the copy hasn’t just brought more conversions — it’s brought more confidence, too. Kilee says she’s been able to more clearly communicate what Bondi does, who it serves, and, most importantly, why.
Kilee has enjoyed working with Quotable Copy so much (and vice versa!) that she has since booked several VIP Days with us — not only for Bondi, but also for her other brand, Olive + Emme.
the buzz
"I adored working with you! 10/5 stars."
Since working with you, i've been able to confidently reach out to professionals and know that my website & branding stand behind what I'm saying. I could not have taken the leap without your strategic guidance, collaboration, and amazing copy!
