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Copywriting Case Studies

Alex Paige Yoga

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The Booking

Petite Day

The business

Yoga Studio

The brand

Grounded / Credible / Strong

The brief

Alex first came to us for a full VIP Day, when we crafted the website copy for her yoga practice. This time, she wanted a touch-up to reflect the changes Alex Paige Yoga had experienced since the site launch (namely, pivoting to private lessons).

Instead of doing it herself or shopping for other copywriters, Alex came straight back to Quotable Copy™ and booked a Petite Day to get the job done.

Alex Paige Yoga

The Build

Because we’d written Alex’s original website, we already knew her brand voice and positioning well. 

We were able to make all the necessary copy updates, including adding a brand-new private lessons page, within one highly efficient Petite Day. We also offered feedback on her intake forms to help improve her client experience.

Once the design was implemented by Cember Studio, the refreshed copy read clear, cohesive, and as relatable as Alex’s own voice.

The Benefit

Alex now has a website that promotes what her business actually provides. It doesn’t just state the facts; it makes the benefits of her yoga practice seem enticing enough to book.

She’s busy enough that she has taken a break from Instagram to focus on the work at hand. With a website she’s proud of, she doesn’t need to rely on social media for marketing — she can trust her site to sell her yoga services for her.

the buzz

“Even though she handles all the copywriting, everything still sounds like me.”

Alex Paige

I've worked with Sarah twice now, and each experience has been perfect! I always feel like I'm getting more than what I expected. I will continue to use her because she consistently delivers a great final product while truly listening to what my business needs. My biggest goal was for my website to feel like a genuine first impression of me as a yoga teacher, and Sarah absolutely nailed that.

Ready to rock & roll?

If we've done our jobs right, you're as excited to work together as we are. (Which is exactly the type of response we'll elicit from your audience, too!)

Please reach out for more details. We'd love to jump on a quick call to discuss your goals and our recommendations. If our vibes are jivin', we'll follow up with a custom proposal, contract, and invoice to get your project officially on the books!

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